We know the challenges of living with diabetes
The complexities and frustrations facing you every day
So today and tomorrow
We strive to make blood glucose testing simple
Through support and innovation
With engaging products that help make testing meaningful
Now wrapped in a friendly new look
One that reflects the spirit of the OneTouch® brand
Passionate and empathetic
Helping you manage diabetes
So you can follow your dreams
And take each step forward
YOUR QUESTIONS AND ANSWERS
What is changing?
We’re changing the OneTouch® brand logo and color palette across many of our touchpoints, including the website, consumer and professional communication pieces, advertising, and over time, packaging will evolve as well.
Why is it changing?
Following feedback from people with diabetes as well as healthcare professionals, we are making some changes to our branding to be consistent with our mission. We designed the new green color palette because we learned that green is considered friendly, and linked to good health, relaxation and harmony. This color is also seen as more lifestyle-oriented – something which truly resonated with people with diabetes.
When will these changes occur?
The evolution begins today, and will continue throughout the year. As mentioned earlier, you will see changes in our consumer and healthcare professional communications, website and eventually the retail environment.